Success insights about clients and users from Pave Commute (2024)

Everybody know’s Margaret Mead’s famous quote:

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”

But have you thought that your company is no exception?

“Never doubt that a small group of thoughtful, committed EMPLOYEES can change the COMPANY; indeed, it’s the only thing that ever has.”

24.6% of Pave Commute users have successfully recruited their coworkers to join the app through their personalized invite link.

On average 2 out of 8 employees at the participating company sites join the community in the app. This is heavily dependent by the provided benefits, the communication efforts, the availability of alternative means of transport and the attitude and culture of the workforce towards sustainability and mobility.

Clients usually adopt Pave Commute at one company location and then extend it to other sites once they see its positive impact on commuting habits. On average, our app is used at two company worksites, but coverage at 10 or 20 sites is not uncommon, especially at large companies.

Often, adoption starts with a single office leader who drives the initiative forward and gathers motivated individuals to launch the app. App usage can grow quickly at a worksite and generate organic employee demand to continue the sustainable commuting program.

Based on our statistics, transit, carpool, and bike trips each comprise approximately a quarter of trips taken. The remaining plurality of commuters walk, and 2% use scooters.

The share of bike trips is especially encouraging from an HR perspective because bike commuting can result in lower sickness absence rates (equivalent to one less day per year on average) compared to an inactive commute in a car. Active commutes like biking also have additional health and well-being benefits.

Commuters commonly struggle to visualize the amount of carbon dioxide emissions associated with their daily activities. This lack of information makes it harder for them to identify opportunities to reduce their carbon footprint.

Pave Commute addresses this issue by providing users with information on how much carbon dioxide they save with each sustainable commute. The app compares the user’s chosen mode of transportation to a single-occupancy vehicle ride covering the same distance, helping users understand the impact of their personal transportation choices on climate change.

On average, a sustainable commute using Pave Commute saves 4.4 lbs of CO2 over 10 miles of travel, adding up to an average savings of around 132 lbs of carbon dioxide annually per user. Each year, the app’s top users save up to 2,205 lbs of CO2 emissions and log up to 250 recorded commutes each.

All of this adds up to a measurable impact on a company’s Scope 3 emissions from commuting.

Gallup’s 2021 State of the Global Workplace survey found that 66% of employees say that friends at work are the most important factor for a happy work life.

What better way to build community at work than commuting together? Pave Commute’s groups are the perfect place to bring people together to carpool, share bike or transit rides, or cheer each other on – even across remote worksites. 58% of Pave Commute users are part of at least one commuter group in the app. Other users prefer to track sustainable commutes without being part of a group.

Groups help provide new hires with an inclusive entry into the company, which can build a strong foundation for long-term engagement and retention. 48% of Pave Commute users state they help their company welcome new hires into the workforce. The app’s social features facilitate collaboration and exchange among employees. For these users, Pave Commute has strengthened their ability to build positive relationships within the workplace.

“Neither rain nor snow can keep me and my trusty bike from our daily commute. And with Pave Commute there’s even a little reward for that.”